Free samples are given to consumers to generate their interest in the product. When the sales promotion strategies are targeted to the end consumers, it is referred to as consumer sales promotion. B. the increase in perceived brand loyalty. Reasons for Increase in Sales Promotion Growing Power of Retailers Declining Brand Loyalty Increased Promotional Sensitivity Brand Proliferation Fragmentation of Consumer Markets Short-Term Focus Increased Accountability Competition Clutter 6. B. increased brand loyalty. A) product line B) product mix C) product exten... A company's channel decisions directly affect every ________. A. Types of Consumer Sales Promotion tools 1. B. increased brand loyalty. Consumer Sales Promotion Techniques. They are using more direct selling to make event sponsorship more successful. Samples. (Blattberg, Neslin 1990). Consumer Sales Promotion. The sales promotion increase is due to the changes in the marketing environment. D. that they save money. Due to globalization competition increased, consumers demand more and more, and the pressure on producers to efficiently and effectively live up to consumer’s expectations keeps increasing. 1.1.2 The concept of consumer behaviour Sales promotion is one to the promotional mix variable which forms the basic of all marketing and promotional activities. C. the increased power of manufacturers. A) product idea B) product concept C) screened product D) test market E) prod... A ________ is the set of all products and items a particular seller offers for sale. How customer acquisition and retention can affect your sales D. that they save money. Now companies believe that promotion have made consumers more price sensitive, consumer oriented market place is characterized by a countless number of products and branches. C. the increased amount of power in the hands of the manufacturers. to increase consumer loyalty has led organizations to preoccupy themselves with sales promotion (Kotler, 2003). The rapid growth of sales promotion is due to the fact that product managers are faced with greater pressure to increase their current sales and sales promotion as viewer as an effective short-term sales tools. Samples are defined as offers to consumers of a small amount of a product for trial. Samples are one of the most important tools of sales promotion. A ________ is a need that is sufficiently pressing to direct a person to seek satisfaction. One reason for consumer's increased sensitivity to sales promotion is: A. decrease in competition. Which is the most commonly used measure in media planning. An attractive idea must be developed into a ________. Advertising, personal selling, sales promotion, and public relations activities are commonly used to persuade consumers to make a purchase. A ________ is the set of all products and items a particular seller offers for sale. E. the decline in consumer choice. Sales promotions emphasize reduced prices as the reason for increased value in a purchase offer. Answer: D C. the increased amount of power in the hands of the manufacturers. One reason for consumer's increased sensitivity to sales promotions is: that they save money. Intermediaries play an important role in matching ________. Manufacturers use this technique to make customers aware of a particular product line or service. Short-term focus—the increase in sales promotion in motivated by marketing plans and reward systems geared to short-term performance and the immediate generation of sales volume. Following are the most powerful Consumers Sales Promotion Techniques: 1. A common retail promotion is buy-one-get-one-free, or BOGOF as it is colloquially referred to. C. the increased amount of power in the hands of the manufacturers. C. the increased amount of power in the hands of the manufacturers. A promotional offer in an ad can _____ that is prevalent in most media today. However, often there is just a handful that is significant to the consumer, and the bigger the difference between the price of your product and the reference price in the customer’s mind, the higher the price sensitivity. E. that consumers' choices have declined. Which of the following is an example of consumer franchise building promotion? Which Sales Promotions Work Best, and When? The main motive of consumer-oriented promotion is to increase sales directly by attracting new customers and wooing existing ones. * Increase the consumption rate - recipe/technical books with a product showing new ways to use the product. Frequent flyer programs, for example, motivate travelers to fly on a preferred airline even if the ticket prices are somewhat higher. B. increased brand loyalty. They are using less direct marketing. Advertising, personal selling and other methods of promotion produce slower sales response compared to sales promotion. Which of the following serves as a reason for the increase in sales promotion? The authors observed in this article, that advertising is a reason to fall consumer’s “price sensitivity” for a particular brand. Marriage, childbirth, and divorce constitute the ________ that shape the consumption pattern of individuals. There are several reasons explaining this phenomena: Increased brand parity and price sensitivity of consumer – with more brand choices available to the consumer and with the fact that product differences are becoming less and less apparent, consumers are becoming more and more reliant to … Again product manager faces more competition and … Sales Promotion Techniques … Conducting Marketing Research and Forecasting Demand, Consumer-Industrial and Government Markets, Executing Strategy Through Organizational Design, Strategic Elements of Competitive Advantage. This is generally the most powerful form of promotion for ‘new products’, the immediate aim being to obtain ‘trial’ by users.. The table, below, summarizes the different types of sales promotions designed for both consumers and businesses. One reason for consumer's increased sensitivity to sales promotion is: 14. It’s quite obvious, we know: if a product is very expensive compared to the rest, people will stop buying it. This strategy is widely used both by manufacturers and retailers to gain market share and attract customers to a product, shop or a brand. A) Procedural maps B) Brain maps C) Perceptual maps D) P... One reason for consumer's increased sensitivity to sales promotion is: Intermediaries play an important role in matching ________. The process of selecting one or more market segments to enter is called ________. _______ are visual representations of consumer perceptions and preferences. 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